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Technology revenue management system for customer groups in hotels

机译:酒店客户群技术收益管理系统

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摘要

This paper discusses revenue management; a technique that focuses on decisionmaking that will maximize profit from the sale of perishable inventory units. Newtechnologies management plays an important role in the development of revenuemanagement techniques. Each new advance in technology management leads to moresophisticated revenue business capabilities. Today decision support revenuemanagement systems and technologies management are crucial factors for the successof businesses in service industries. This paper addresses the specific case of customergroups in hotels.The paper introduces a new decision support system that sets the revenuemaximization criteria for a hotel. The system includes a set of forecasting demandmethods for customers. It addresses a general case considering individual guests andcustomer groups. The system also incorporates deterministic and stochasticmathematical programming models that help to make the best decisions. The actualrevenue depends upon which reservation system the hotel uses. A simulation enginemakes a comparison between different heuristics of room inventory control: the resultsinclude performance indexes such as occupancy rate, efficiency rate, and yield; itcompares results and chooses one of them. The system proves its suitability for actualcases by testing against actual data and thus becomes an innovative and efficient tool inthe management of hotels’ reservation systems.
机译:本文讨论收益管理;一种专注于决策的技术,该技术将使易腐库存单位的销售利润最大化。新技术管理在收益管理技术的发展中起着重要作用。技术管理的每一项新进步都会带来更加复杂的收入业务功能。如今,决策支持收入管理系统和技术管理是服务行业业务成功的关键因素。本文介绍了酒店客户群的具体情况。本文介绍了一种新的决策支持系统,该系统设置了酒店的收入最大化标准。该系统包括一组用于客户的预测需求方法。它解决了考虑个别客人和客户群体的一般情况。该系统还结合了确定性和随机数学编程模型,有助于做出最佳决策。实际收入取决于酒店使用的预订系统。仿真引擎对房间库存控制的不同启发式方法进行了比较:结果包括性能指标,例如入住率,效率和收益;它比较结果并选择其中之一。该系统通过对实际数据进行测试,证明了其对实际案例的适用性,因此成为酒店预订系统管理中的一种创新且高效的工具。

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